Business Starting Grants - How to develop a Marketing concept about a new business idea?

How to develop a Marketing concept about a new business idea?

I have a business idea that I want to work at, but my boss wants me to present to him the Marketing concept first, i don’t how to start?

Ask Kotler, he's the God of marketing.
go and see the head of the marketing department. hav a chat wif him abt yur idea. if it's really great and so much to talk about, do it over a cup of coffee with him. if he says that it's great, start wif yur proposals... the rest, depending on what he have to say too...
Make a Powerpoint out of it, with following a) The idea b) The target segment - Define qualitatively as well as sharply (Size of market- with secondary data). c) Why it will work - any research / data that would support d) Opportunity size -volumes/ value e) Defined aspirations - Market share targeted. f) Revenue / Cost projections - viability. g) Way forward- whats the immediate step to be taken. Call for action.